Inbound marketing Vs digital marketing in 2023: اِن باؤنڈ مارکیٹنگ بمقابلہ ڈیجیٹل مارکیٹنگ

Inbound marketing Vs digital marketing

Digital marketing and inbound marketing are often mistaken for the same thing. However, more accurately, "inbound marketing" is a broad field, and "digital marketing" is a part of it. That is, digital marketing includes many inbound marketing tools. Used including email and online content a few names.

It is important to remember at this stage that inbound marketing covers both traditional and digital marketing. Inbound marketing takes into account the needs of potential customers and creates content that attracts them to a particular product/brand, and tries to convert them into buyers. is to keep buying this product/brand for a long time.

Simply put, the scope of digital marketing is limited to the Internet and its associated platforms (websites, social media pages, groups, etc.).

Digital marketing considers how prospects can be converted into sales using each individual tool (eg: banner ads and emails, etc.). A brand's digital marketing strategy can use multiple platforms or focus all of its efforts on one platform.

Inbound marketing is a comprehensive concept. It first considers the objective of the marketing campaign and then, looks at the tools available in the same context to determine which tools are best suited to effectively reach the target customers. will help; And which stage of the sales funnel should be implemented.

The most important thing to remember about digital marketing and inbound marketing is that you (as a marketing professional) don't have to choose between the two. We have seen that these two styles of marketing are completely compatible with each other, but they are indispensable for each other.

This means that inbound marketing provides the organizational structure and purpose for motoring digital marketing efforts, And ensures that every digital marketing channel and every platform works towards this goal.