Introduction to Digital Marketing
Any method of marketing that uses electronic devices, and that marketers can use to deliver promotional messages to the general public and measure their impact through customer experience. Yes, any such method is called "Digital Marketing".
In practice, digital marketing refers to general marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms including online videos, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to "traditional marketing" such as newspaper and magazine ads, billboards, and direct mail. Television is also generally considered traditional marketing.
Did you know that more than three-quarters of Americans go online daily? Not only that, but 43 percent go online more than once a day and 26 percent are almost constantly online. This figure is even higher among mobile internet users. 89 percent of Americans are online at least daily and 31 percent are online almost constantly. As a marketer, it is important to take advantage of the digital world by building a brand, and providing a great customer experience, with an online advertising presence that, with a digital strategy, can lead to more potential leads.
Digital marketing also known as "online marketing", is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. It includes not only email, social media, and web-based marketing. Advertising also includes text and multimedia or messages as a marketing channel. Basically, if a marketing campaign involves digital communication, then it is digital marketing.
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